Tuesday, January 15, 2008

Hi-Def Your Makeup

Seems like everyone is jumping on the High Definition bandwagon. That's right, even makeup companies are using the advancement of this new technology to sell cosmetics! Cargo just came out with a new line of makeup called The blu_ray™ Collection. Here is what they have to say about it:


"The revolutionary new collection from CARGO cosmetics, blu_ray™, was created especially for filming in high-definition. The professional-quality makeup covers imperfections while looking completely natural—since any heavy coverage is amplified in hi-def—and the result is radiant skin. CARGO's The blu_ray™ Collection is ideal for weddings, special events, or for flawless everyday beauty."

The pressed powder looks intriguing and so does the HD mattifier but right now the powder only comes in one color, a "neutral beige." (I think the mattifier is clear.) I am all for makeup that is good for your skin and still looks good on camera, but its sounds a bit like a marketing ploy to me. What do you think, ladies?

HD Lovely!

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1 comment:

KatieKoo said...

Ain't it all a marketing ploy, really? From celebrity endorsements to new lines.... because when it comes down to it, won't any makeup look good on camera if its piled on enough. i think so. nuff said. (going oldskool slang!)