Friday, March 7, 2008

CK Calvin Klein Beauty is finally here!

There has been lots of blog gossip about a beauty line coming out for CK by Calvin Klein, but now it's finally available! I've heard tell (see comments section) of some Macy's carrying it, but I know for sure the full line is available online at It is being rolled out into select Sephora stores this month. Very exciting!The line looks interesting overall. Nothing really jumps out at me but I am a visual person, so I can't wait to see it in person. I like the dark, bright tones and the dramatic look shown here. The package looks simple and chic, but is it different enough to make it stand out? Or with CK's reputation for cutting edge simple chic fashion be enough for it to be a winner? This is the 3rd time they have tried their hand at beauty, hopefully for them the saying will ring true "3rd time's a charm"! Here is what they have to say:

"Fashion. Fragrance. And now, Face.Introducing ck Calvin Klein beauty, the newest evolution of ck Calvin Klein.

An innovative fusion of fashion and beauty, the collection reflects a wardrobe, with signature elements enhanced by accessories and trends. Modern concepts of color and texture begin on the runway, then translate to the face. Fabrics are reinterpreted—black cashmere becomes a smudge of eye liner, slick patent a sexy lip gloss. A line of individualized shades designed to create the look of the season."

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