Sunday, February 22, 2009

Kiehl's "Close Shaverettes" Simply Mahvelous Legs Shave Cream

Kiehl’s is relaunching “Close Shaverettes” Simply Mahvelous Legs Shave Cream this spring with Svetlana Pankratova, who holds the world record for Woman with the Longest Legs.

With 4 feet, 4 inch legs, Svetlana needs to take extra care when shaving, and she’s chosen Kiehl’s “Close Shaverettes” Simply Mahvelous Legs Shave Cream to smooth and nourish every inch of her legs. So, to celebrate the relaunch and new packaging of this rich cream, Kiehl’s is hosting an in-store and online contest, where our customers can guess how long it takes Svetlana to shave her legs, and win a year’s worth of “Close Shaverettes” Simply Mahvelous Legs Shave Cream.

Through March 15, customers in our free-standing stores and on Kiehls.com can guess exactly how long it takes Svetlana to shave her legs, down to the second. There will be one winner per store, and one winner from Kiehls.com. The customer in each of our free-standing stores and Kiehls.com who comes closest to the exact answer, above or below, will win a full year of “Close Shaverettes” Simply Mahvelous Legs Shave Cream, and can nourish their legs with the unique combination of Allantoin, Chamomile and Sesame Seed Oil that soothes and calms skin, leaving them silky smooth.

No purchase is necessary; entries will be collected in-store and online through March 15. (Customers can enter on www.kiehls.com beginning Feb. 17.)

The newly repackaged “Close Shaverettes” Simply Mahvelous Legs Shave Cream hit stores this month.

Kiehl’s Since 1851 is located in a few places in the Bay Area:

·Kiehl’s Since 1851, 1806 Redwood Highway, Corte Madera, 415-945-9954

·Kiehl’s Since 1851, 2360 Fillmore St., San Francisco, 415-359-9260

·Kiehl’s Since 1851, San Francisco Centre, 865 Market St., San Francisco, 415-644-0112

·Kiehl’s Since 1851, 1848 Fourth St., Berkeley, 510-548-0130

Shave Lovely!

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