Awareness is beautiful

Since it is the start of October, I thought I'd do a post on some of the great "pink" products you can buy to support Breast Cancer Awareness Month. Then I read The Beauty Addict's post advising readers to read the fine print when buying pink ribbon products that are supposed to be donating proceeds to charity. Some companies have a cap to how much they'll end up donating, and others only give 5% or so of their take to charity.

So I did a little googling and I found an even more interesting article on the hypocrisy of some cosmetics companies. The website Think Before You Pink points out that some companies who have huge charitable programs for women continue to include ingredients that have recently been linked to cancer development. Read the stunning article Here.

So the bottom line is, BE AWARE! Read the fine print, read the ingredients, and choose your products wisely. I do think some of the "pink" products out there are really cute and fun and not all companies are bad. Here are a few BCA items I found on Sephora.com, and none of them have parabens or phthalates!

Sephora Pop-Up Travel Brush - Breast Cancer Association

($1 of the sale of each brush will be donated to the Breast Cancer Research Foundation)

Lacoste Touch of Pink

(A percentage of the proceeds from the sale of each 1.6 oz Eau de Toilette Spray will be donated to the Young Survivors Coalition, an organization that lends help and support to young women with Breast Cancer)

Sephora BCA mini Kabuki Brush

(For each Mini Kabuki Brush sold, 100 percent of the proceeds with be donated to The Breast Cancer Research Foundation, founded by Evelyn Lauder)

Philosophy's Shower for a Cure

(The search for a cure is a cause that Philosophy holds near and dear, so Philosophy will donate 100 percent of the proceeds from the sale of Shower For the Cure are donated to the Women's Cancer Research Fund.)